3 Common Trade Show Mistakes

When participating in trade shows, there are so many things that need to be considered. It is so common to forget some very important things. In order to have a very successful trade show, it is important that you account for every little detail. This can seem like a very overwhelming task. However, it does not have to be so intimidating. In this article, we are going to talk about some common mistakes that are made at trade shows, and how you can prevent that.

Not Having an Eye-Catching Booth

One of the biggest mistakes that people make when participating in a trade show is not having an eye-catching booth. An eye-catching booth is essential in acquiring customers. If you have a booth that is not interesting for people to see, then they will not have any interest in coming by your booth. ExpoMarketing offers portable trade show booths that are not only eye-catching, but they are also engaging and easy. They are so easy to set up and take down, which makes it so convenient and hassle free. This helps as you prepare and clean up after the show. These portable booths are made for ease and aesthetic so that people will come to your booth. This will help people to be attracted to your booth so that they will want to come over.

Untrained Employees

A lot of times employers assume that their employees know everything about their product or service simply because they work at their company. However, untrained employees can ruin an experience of someone who is a potential customer. Employees who do not have the answers to questions can make your brand seem to be unprofessional, or even lazy. It is also important to make sure that your employees know how to interact with people. Having employees at the booth who are not engaging, or even rude, can be a detriment to acquiring customers. However, if you train your employees then you are setting up your trade show display for success.

No Premarketing

One of the biggest mistakes that people make when attending trade shows, is not having any premarketing. Premarketing is essential when attending a trade show. This is a great way to get your customers to come out and see you at the trade show. There are so many missed opportunities when there is not premarketing. Without it, there is a potential for missed sales, as none of your already loyal customers know that you are there selling and giving information. Participating in premarketing is so beneficial in increasing sales, and just boosting morale of the company and the overall experience.


Although sometimes a trade show may seem like something that is common sense, there are many small details that must be accounted for. If these small details are overlooked, then that sets up your trade show experience for a lot of missed opportunities. However, the next time that you are preparing a trade show, it is so important to make sure to remember these tips to help your trade show to be successful.

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