Do you find it difficult to generate leads for your contracting business? It might be time to rethink your marketing strategy!
While it might feel like an impossible task, reading this quick guide can give point you in the right direction.
Keep reading to learn everything you need to know about marketing for contractors!
Go Digital or Go Home
Sure, traditional forms of marketing are still viable avenues to explore. But these days, it’s impossible to survive in the business world without a proper digital marketing plan.
If your business doesn’t already have a strong digital presence, it’s time to create a marketing plan that accounts for today’s consumers.
Start by assessing your current website. What can you change? How can you make your website faster and easier to navigate?
Then, start creating profiles for your contracting business on social media channels. Fortunately, you won’t have to spread yourself too thin. Stick to the social media sites that your customers prefer instead of taking a shotgun approach.
Think Like Your Customers
While you’re thinking about how to retool your website, start working with your team to come up with a content marketing strategy. Though it might sound like an intimidating process, it’s not as bad as you’d think.
The simplest way to market to your customers through content is to create great blog posts and videos that address their pain points.
Put yourself in their shoes. If you need a contractor, what information would be vital throughout your search? This is how you’ll want to create your blog posts.
You’ll also need to start thinking about SEO for contractors. Among other things, this means finding valuable search terms and keywords that have a proven impact on your audience. Keyword planners are a great place to keep track of terms and trends while you get your bearings.
Your Reputation Is Everything
Of course, it’s not all about your website and social profiles. Ultimately, your work has to speak for itself. And in a world where 96% of customers are going to approach your marketing from a place of skepticism, the best way to advertise is through word of mouth.
Online reviews are often the first thing a prospective customer will look up about your business. Make sure you’re collecting as many customer reviews as you can on sites like Yelp, Google My Business, and of course, your website.
Sometimes It’s Better to Spend a Little
You might be reading this and shuddering at the thought of spending more money. But rest assured, sometimes it’s worth it.
For instance, hiring a professional marketing firm to manage your campaign can result in a much larger return on investment (ROI). Some companies even specialize in contractor marketing, which you can learn more about at the link.
These companies have the knowledge and skillset needed to attract a larger audience for your firm.
What to Know About Marketing for Contractors
Ultimately, the best strategy is a multi-pronged one. While you’ll still need traditional marketing, your best bet is to invest in digital strategies where you know you can reach your audience. Be sure to collect and spotlight positive reviews, and don’t worry about doing everything in-house.
To learn more about marketing for contractors, make sure to stay posted to our blog!